Software that sees.
A small studio building apps with perception.
We build software that notices.
Most software is built for the average case. We build for the user who is paying real attention. The unsent sentence. The two seconds before a scroll. The page you came back to three times. Perception is the product. Everything else is interface.
- What does it see
- The user, not the segment.
- What does it do with what it sees
- It acts on it.
- What does it refuse to do
- Everything else.
- What would break
- The product, if it weren't there.
RealBook.
A PDF reader that turns pages like a real book.
RealBook sees reading. It notices the page you linger on, the passage you come back to, the note you wrote in the margin — and turns those signals into a more tactile, more human surface. Pages turn with weight, paper carries grain, binding is visible at the spine. A book, on a screen, that remembers it’s a book.
HookCraft.
Paste a product. Get hooks, scripts, and hashtags in eight seconds.
HookCraft sees the scroll. It reads a product description and notices the first three seconds — the hook, the visual beat, the hashtag — that will stop a thumb. What used to take thirty minutes of creative copywriting now takes one prompt and one click.
ochiwa is one person, a Mac, and the products he has chosen to put his name on. It is not a company. It is a studio. The studio is small on purpose and will not grow past the point where every product’s fourth answer can be described from memory.
- Maker
- Filippo Gerin
- Where
- Bassano del Grappa, Italy
- Since
- 2026